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Who’s PROOVE?

Founded in 2015 by Deepak Jaiswal and Rob Engledow, PROOVE brings the authentic taste of Naples to the UK. What began with a wood-fired oven on wheels has grown into a multi-site operation, each serving award-winning Neapolitan pizza, small plates, own label beer and handcrafted cocktails.

“Much of our success is rooted in the strength of our concept and the scalability of our operating systems. Our early days cooking from a mobile pizza oven at outdoor events taught us how to connect with people and adapt quickly — skills that now underpin our operational resilience. By maintaining high standards, continuously innovating and staying true to our values, PROOVE has grown into a brand with strong customer loyalty and broad market appeal.

Looking ahead, we’ve embraced franchising as our preferred path to expansion. This approach allows us to share the PROOVE experience with passionate entrepreneurs while ensuring they receive the tools, support and guidance necessary to thrive. As a franchisee, you’ll benefit from a recognised brand, a deeply refined business model and access to expert training and ongoing operational support.

Through a collaborative network of franchise partners, PROOVE aims to continue growing its presence, spreading the joy of authentic Neapolitan pizza and elevating the dining experience across new markets. Together, we will build on our shared success and bring PROOVE to more communities across the UK and beyond.

Franchising with PROOVE represents a unique opportunity to join a dynamic and well-loved brand while maintaining the freedom of business ownership. With our compelling concept, dedicated support system, and proven track record, we believe PROOVE is perfectly positioned for the next stage of growth—and we want you to be part of the journey.”

Deepak and Rob

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Strong Brand & Loyalty: A passionate following across regions, with robust data on customer preferences. 

Scalable Systems: Built for multi-site growth with replicable processes and full support. PROOVE has invested significant time, energy, and resources to build a robust PROOVE business with data backed indicators. This proven model offers investors the potential for returns well above the usual financial gains.

Proven Performance: A decade of refinement, consistent growth and profitable locations with a simplified and pre-researched supply chain for product. 

Exclusive Territories: Franchisees receive protected regions and first option on expansion opportunities.

Operational Support: End-to-end training, launch planning, site design, supply chain access and marketing all give a greater success rate than independent small businesses as they are based on proven existing successful formulas of business.

Franchise finance is easier to gain than independent small business finance as banks recognise that there is less risk involved in funding a franchise. We can support your finance applications and get you access to market leading funding.

The Market

​The pizza industry continues to thrive both in the UK and globally, demonstrating resilience and adaptability in the face of evolving consumer preferences and economic challenges.​

In 2024, the UK pizza and Italian restaurant market was valued at £6.046 billion and is projected to reach £8.542 billion by 2029. This growth is driven by a significant portion of the population—65% of Britons—who have either dined in or ordered takeaway from pizza and Italian restaurants during this period

The delivery and takeaway segment plays a crucial role in the UK’s pizza market. In 2022, this sector was forecasted to exceed £3.4 billion, reflecting the increasing consumer preference for convenient dining options.

As consumers increasingly seek gourmet and healthier pizza options featuring high-quality ingredients and unique toppings, PROOVE Pizza aligns perfectly with the trend by offering authentic Neapolitan pizzas crafted with premium components. Additionally, PROOVE caters to various dietary preferences with a full vegan-friendly menu and hand crafted gluten-free pizza bases available.

Welcome to Our Franchise Family

At PROOVE, we welcome applications from prospective franchisees with diverse business backgrounds. You don’t need to have technical knowledge to make dough. While industry experience, particularly in the food & beverage sectors, is undoubtedly valuable, we believe that success in our franchise system is driven by a blend of passion, commitment, and the right attitude. We also encourage interest from established multi-unit operators and owners of large franchise groups, who are seeking to diversify their portfolio with a high-potential, scalable hospitality brand.

Varied Backgrounds, Shared Values: We recognise that our franchise system can benefit from the diverse skills and experiences that individuals from various business backgrounds bring to the table. Whether you have a background in sales, business management, marketing, or any other field, we invite you to consider joining our franchise family. What matters most is your dedication to upholding the standards of product quality and service excellence that define PROOVE.

Exceeding Expectations: Our customers have the right to expect exceptional products and service from every PROOVE  franchise. As a franchisee, you become an ambassador for our brand, and it’s your responsibility to consistently exceed customer expectations. Your dedication to maintaining our high standards is paramount to our collective success.

Proactive Team Attitude: We believe in teamwork and collaboration. As a franchisee, you’ll be part of a supportive network, and your willingness to learn, adapt, and contribute to our collective growth is highly valued. We provide full training and ongoing support to ensure your success because your success is our success.

 

What We Are Looking For

  •  An individual or partnership aligned to our values
  •  A passion for hospitality with an eye for detail
  •  An investment capacity of £250 – 400k

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